Hello Kirstin



WAKE is an alternative clothing company whose mission is to spread positivity and inspire our generation to be and own who they are.

At WAKE, we want you to feel comfortable in your own skin. We want you to recognize your own potential to be and do whatever it is you want. 

Go after your dreams. No fear. No hesitation. No backing down. 

After all, the greatest pleasure in life is doing what others say you cannot do.




“I didn’t have the highest self-esteem growing up. I was picked on for a lot of things and, subsequently, I started to see myself as undesirable in a very general sense. One day, I was feeling especially low; I hated my personality, I hated my lack of motivation, and I sat in my room for hours thinking these awful, negative things about who I was. 

But after a while, something inside of me got fed up and said, “Who’s really stopping you, though? Who has actually physically tried to stop you from doing the things you yearn for?” And I think that was really the defining moment of where WAKE came from. I felt like I had been awoken from a daze that I had been in for years and realized that my potential and happiness had been right there with me the entire time.”


“Growing up in a predominantly conservative place, self-acceptance & self-love was always hard to come by. There was a constant pressure to be better & smarter than everyone else, be prettier & thinner than everyone else, but nothing I did was ever good enough. I was always a little different & most people didn’t quite know how to handle that.

Eventually, I stopped trying to make other people happy and focused on myself. I cut off all my hair, I decorated my body, I learned to love the people I was meant to & I learned to love myself. I learned to stick up for myself when I needed to & I realized that loving & taking care of myself made the right people happy. 

I know now that WAKE has been in the works my entire life; I just never knew what to call it.”

Walk with the dreamers, the believers, the courageous, the cheerful, the planners, the doers, the successful people with their heads in the clouds and their feet on the ground. Let their spirit ignite a fire within you to leave this world better than when you found it.
— Wilferd A. Peterson

We love what we do and we want you to love it too. At the heart of everything we do, there is a huge burning passion for positivity and helping people feel like they can do anything they set their minds to. We’re avid about great design, great people, and great experiences and we want you to be a part of it all. 

We are a team of young rebels and problem solvers, constantly restless and tinkering. We are adventurers, writers, artists, filmmakers, photographers, creatives, and travelers. We think sideways. We live by respect and rebellion, revolution and refinement. We’re raising the bar and we want you to join us. 


We strive to be better everyday. We’re constantly tinkering and playing and trying to figure out what we can do to make ourselves and our brand that much better. Getting better doesn’t happen overnight. It comes little by little and piece by piece. The small victories along the journey are what lead to an epic final destination. 

Inspiration is the starting point of anything great. We were inspired to start this company with the ultimate goal of developing an effort that people can stand behind. We’re constantly asking ourselves what we’re doing to inspire anyone who comes in contact with us or our designs.

We aim to be pioneers in an age were positivity and self-acceptance are often hard to find. We want to create a new path, a new way of thinking, by doing things a little differently, having a bit of a different voice, and paving the way for those to follow. It’s not easy and it comes with a number of risks, but the outcome is always beyond satisfying. We’re creating a movement and we’ll never stop building on it.